Tourism Way Forward for ASEAN Travel And Tourism Industry

KUALA  LUMPUR,  15 June  2020 -  The  Federation of ASEAN  Travel Associations (FATA) is organising an Online Forum on “Way Forward for Tourism in ASEAN” on 19 June 2020 (Friday) at 3.00PM (+8 GMT) Malaysia time.

FATA,  serving  as  the  umbrella  body  for  national  travel  associations  within  ASEAN, provides access for tourism  industry  players  to discuss issues, address challenges and monitor trends as well as engage with other organisations at the regional level.

FATA President Datuk Tan Kok Liang says “In view of the fact that the population of ASEAN  is   over  622   million  people,  the   potential  of   domestic  ASEAN  tourism opportunities is comparable to Europe, China or the United States. Ensuring that the travel and tourism industry is the first to recover would mean instant activation of a wide range of  related  micro-economies.  The  impact  from  the  tremendous  growth  of  tourism  in ASEAN  will  be  an  eye  opener;  creating  curiosity  and  branding  opportunities  in international markets that will automatically develop an interest to visit the region.”

“The support from the ASEAN member states through closer cooperation in the sharing of information and exchange of best practices is crucial to boost business and travellers’ confidence.  It  will  also  further  build  resilience  and  prepare  the  region  to  effectively implement and manage sustainable tourism in the aftermath of a crisis.”

The session will be moderated by former Secretary General from the Ministry of Tourism, Arts and Culture Malaysia, Tan Sri Dr Ong Hong Peng. Speakers line-up will comprise of  senior  representatives  from  the  Ministry/NTOs  as  well  as  prominent  international industry leaders together with the Board Members of FATA.

This Online Forum can be viewed live at  www.facebook.com/MATTAHQ/  and do not require pre-registration.


Federation of ASEAN Travel Associations